3:00pm: Design Sprint

Zero to Design Sprints, Real Quick

Design Sprints for Impact: 3 Case Studies of Acceleration - Design Thinking has historically struggled to gain traction within organizations, at Google a group of passionate UXers developed the Design Sprint framework to create a structured and effective way to make space for Design Thinking within an engineering focused company. This has transformed the way our product teams work, and the role of design within the organization. Over the past 2 years Design Sprints have spread across the product development community, gaining traction as a proven method to help organizations answer critical challenges by leveraging cross-functional collaboration to generate innovative ideas and test them quickly with users. Here we will learn how 3 different organizations applied the Design Sprint framework to identify new ways to meet their user’s needs.