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Joanna Griffiths

Founder & CEO of Knixwear

Joanna Griffiths is the founder, CEO and inventor of Knix Wear one of the fastest growing companies in Canada and globally in the intimate apparel space. Joanna been featured in Forbes, Fast Company, Entrepreneur Magazine, Dragon’s Den and hundreds of other media outlets.  A conversation with her mom, a doctor and mother of four, inspired Joanna to start Knix Wear. It was then that she discovered that 1 in 3 women experience the occasional light leak and realized that women’s underwear just wasn’t cutting it and that women everywhere deserved an underwear upgrade.

Knix Wear launched in winter of 2013, three short years later Knix Wear has become the leader in active intimate apparel. Their growing product line is now sold online online through and in over 500 retail doors across North America. Knix Wear holds the record for the most-funded fashion project in Kickstarter history and the most-funded women’s project with over $1.6M in product pre-sales for their 8-in-1 Evolution Bra.